For Spring/Summer 2025, Dutch house Viktor & Rolf constructed a catwalk from carbonized Anji bamboo planks milled in Zhejiang. The theme was "Imperial Minimalism," referencing Ming-era palace floors. Livestream chats lit up with French viewers asking "Comment acheter parquet bambou Chinois?"-pushing Google France queries for "bamboo parquet heritage" up 180 % in 48 hours. Post-show, Galeries Lafayette installed a 50-m² pop-up selling the same planks; stock vanished in four days. Trade statistics reveal a 32 % rise in French imports of Chinese bamboo flooring during Q2 2025. Buyers cited "cultural provenance" over price in exit interviews.